Color

#ad4384

#ad4384
hex#ad4384
rgbrgb(173, 67, 132)
hslhsl(323, 44%, 47%)
oklchoklch(0.547 0.156 345.7)
Closest name: Fandango (#b53389)Relative luminance 0.1456

Colors that go with #ad4384

Denim, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43ad6c

#a043ad · #ad434f

#84ad43 · #4384ad

Split-complementary

Open in tool →

#4fad43 · #43ada0

#ada043 · #43ad6c · #434fad

Contrast

#ad4384 as textRatioAAAA largeAAAFix
Aaon white
5.37:1passpassfail
  • AAA: use #8f386e as the text (7.1:1)
Aaon black
3.91:1failpassfail
  • AA: use #ba4f91 as the text (4.62:1)
  • AAA: use #cc7bad as the text (7:1)
  • AA: or shift the background to #ebebeb (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad4384 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad4384 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad4384
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad4384 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad4384-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md