Color

#ad99cc

#ad99cc
hex#ad99cc
rgbrgb(173, 153, 204)
hslhsl(264, 33%, 70%)
oklchoklch(0.718 0.076 302.5)
Closest name: Imperial Lilac (#a99fcf)Relative luminance 0.3603

Colors that go with #ad99cc

Charcoal, Midnight Blue and Powder Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad99cc

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b8cc99

#999ecc · #c799cc

#ccad99 · #99ccad

Split-complementary

Open in tool →

#ccc799 · #9ecc99

#cc999e · #b8cc99 · #99ccc7

Contrast

#ad99cc as textRatioAAAA largeAAAFix
Aaon white
2.56:1failfailfail
  • AA: use #8566b2 as the text (4.62:1)
  • AAA: use #664992 as the text (7.16:1)
  • AA: or shift the background to #383838 (4.58:1)
  • AAA: or shift the background to #171717 (7:1)
Aaon black
8.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad99cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad99cc reads as cool, muted, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad99cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad99cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad99cc-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md