Color

#694b95

#694b95
hex#694b95
rgbrgb(105, 75, 149)
hslhsl(264, 33%, 44%)
oklchoklch(0.479 0.118 300.7)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1021

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78954b

#4b5395 · #8e4b95

#95694b · #4b9569

Split-complementary

Open in tool →

#958e4b · #53954b

#954b53 · #78954b · #4b958e

Contrast

#694b95 as textRatioAAAA largeAAAFix
Aaon white
6.91:1passpassfail
  • AAA: use #664992 as the text (7.16:1)
Aaon black
3.04:1failpassfail
  • AA: use #8566b2 as the text (4.54:1)
  • AAA: use #a38cc5 as the text (7.11:1)
  • AA: or shift the background to #d1d1d1 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694b95 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #694b95
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694b95 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694b95-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md