Color
#ad97f2
#ad97f2rgb(173, 151, 242)hsl(255, 78%, 77%)oklch(0.731 0.131 294)Colors that go with #ad97f2
Amber, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #ad97f2 in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #ad97f2: 4 real palettes, including Coca-Cola's brand system and Dusk, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #ad97f2, as the text colour against it.
Periwinkle #ccccff
shippedPeriwinkle shows up next to #ad97f2 in 4 real palettes, including Lavender Milk and Blue Mono, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #ad97f2 in 7 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour.
Dark Khaki #bdb76b
complementaryDark Khaki sits directly opposite #ad97f2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Goldenrod #daa520
split-complementshippedGoldenrod is a split-complement of #ad97f2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #ad97f2: softer than #000 and cool enough to feel like part of the same palette.
Tints & shades
Harmonies
Contrast
| #ad97f2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.47:1 | fail | fail | fail | |
Aaon black | 8.49:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad97f2 as the background.
Brands using this color
Fonts for this mood
#ad97f2 reads as cool, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #ad97f2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/ad97f2-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md