Color

#ad949d

#ad949d
hex#ad949d
rgbrgb(173, 148, 157)
hslhsl(338, 13%, 63%)
oklchoklch(0.692 0.032 354.3)
Closest name: rosybrown (#bc8f8f)Relative luminance 0.325

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94ada4

#ad94aa · #ad9894

#9dad94 · #949dad

Split-complementary

Open in tool →

#94ad98 · #94aaad

#aaad94 · #94ada4 · #9894ad

Contrast

#ad949d as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #8d6d79 as the text (4.57:1)
  • AAA: use #6b525b as the text (7.04:1)
  • AA: or shift the background to #333333 (4.51:1)
  • AAA: or shift the background to #0a0a0a (7.07:1)
Aaon black
7.5:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad949d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad949d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad949d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad949d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad949d-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md