Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#949dad
#949dad
hex
#949dadrgb
rgb(148, 157, 173)hsl
hsl(218, 13%, 63%)oklch
oklch(0.694 0.026 262.1)Closest name: Dusky Mood (#979ba8)Relative luminance 0.3343
Colors that go with #949dad
Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #949dad without the hard edge of pure #000.
Blush Pink #e8b4b8
shipped5 real palettes, including Estate and Garden Wedding put Blush Pink beside #949dad, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #949dad in 4 real palettes, including Polaroid and Kiln, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Darkroom put Champagne beside #949dad, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #949dad: 8 real palettes, including Dusk and Riverbed, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #949dad in 4 real palettes, including Oatmeal and Olive Grove, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #949dad: 4 real palettes, including Open House and Dusk, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #949dad in 4 real palettes, including Pine & Birch and Darkroom, as the lead colour.
Real palettes that use #949dad
Tints & shades
Harmonies
Contrast
| #949dad as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.73:1 | fail | fail | fail | |
Aaon black | 7.69:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949dad as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #949dad
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #949dad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/949dad-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md