Color

#ada494

#ada494
hex#ada494
rgbrgb(173, 164, 148)
hslhsl(38, 13%, 63%)
oklchoklch(0.722 0.025 82.1)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3757

Colors that go with #ada494

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ada494

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#949dad

#ad9894 · #aaad94

#94ada4 · #a494ad

Split-complementary

Open in tool →

#94aaad · #9894ad

#94ad98 · #949dad · #ad94aa

Contrast

#ada494 as textRatioAAAA largeAAAFix
Aaon white
2.47:1failfailfail
  • AA: use #7f7462 as the text (4.59:1)
  • AAA: use #5f5749 as the text (7.13:1)
  • AA: or shift the background to #3b3b3b (4.54:1)
  • AAA: or shift the background to #1a1a1a (7.06:1)
Aaon black
8.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada494 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ada494 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada494
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #ada494 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada494-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md