Color
#ad3474
#ad3474rgb(173, 52, 116)hsl(328, 54%, 44%)oklch(0.524 0.168 352)Colors that go with #ad3474
Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #ad3474 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #ad3474: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #ad3474 in 7 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour.
Forest Green #228b22
split-complementshippedForest Green is a split-complement of #ad3474: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #ad3474 in 3 real palettes, including Nintendo's brand system and The Ordinary's brand system, as the supporting colour.
Midnight Blue #191970
shipped3 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #ad3474, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #ad3474 in 3 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #ad3474: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #ad3474
Tints & shades
Harmonies
Contrast
| #ad3474 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.97:1 | pass | pass | fail |
|
Aaon black | 3.52:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad3474 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#ad3474 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #ad3474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/ad3474-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md