Color

#ac397c

#ac397c
hex#ac397c
rgbrgb(172, 57, 124)
hslhsl(325, 50%, 45%)
oklchoklch(0.53 0.165 348.2)
Closest name: Fandango (#b53389)Relative luminance 0.1315

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39ac69

#a339ac · #ac3943

#7cac39 · #397cac

Split-complementary

Open in tool →

#43ac39 · #39aca3

#aca339 · #39ac69 · #3943ac

Contrast

#ac397c as textRatioAAAA largeAAAFix
Aaon white
5.78:1passpassfail
  • AAA: use #95326c as the text (7.12:1)
Aaon black
3.63:1failpassfail
  • AA: use #c2478f as the text (4.59:1)
  • AAA: use #d279ad as the text (7.08:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac397c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac397c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac397c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac397c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac397c-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md