Color

#3943ac

#3943ac
hex#3943ac
rgbrgb(57, 67, 172)
hslhsl(235, 50%, 45%)
oklchoklch(0.441 0.166 273.3)
Closest name: Denim (#2243b6)Relative luminance 0.0786

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aca339

#397cac · #6939ac

#ac3943 · #43ac39

Split-complementary

Open in tool →

#ac6939 · #7cac39

#ac397c · #aca339 · #39ac69

Contrast

#3943ac as textRatioAAAA largeAAAFix
Aaon white
8.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.57:1failfailfail
  • AA: use #666fcc as the text (4.71:1)
  • AAA: use #8c93d9 as the text (7.29:1)
  • AA: or shift the background to #c2c2c2 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3943ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3943ac reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3943ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3943ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3943ac-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md