Color

#ac397a

#ac397a
hex#ac397a
rgbrgb(172, 57, 122)
hslhsl(326, 50%, 45%)
oklchoklch(0.53 0.164 349.3)
Closest name: Fandango (#b53389)Relative luminance 0.131

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39ac6b

#a439ac · #ac3941

#7aac39 · #397aac

Split-complementary

Open in tool →

#41ac39 · #39aca4

#aca439 · #39ac6b · #3941ac

Contrast

#ac397a as textRatioAAAA largeAAAFix
Aaon white
5.8:1passpassfail
  • AAA: use #95326a as the text (7.14:1)
Aaon black
3.62:1failpassfail
  • AA: use #c2478d as the text (4.58:1)
  • AAA: use #d279ac as the text (7.07:1)
  • AA: or shift the background to #e3e3e3 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac397a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac397a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac397a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac397a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac397a-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md