Color

#ab968c

#ab968c
hex#ab968c
rgbrgb(171, 150, 140)
hslhsl(19, 16%, 61%)
oklchoklch(0.689 0.029 47.1)
Closest name: Bakery Brown (#ab9078)Relative luminance 0.3236

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8ca1ab

#ab8c91 · #aba68c

#8cab96 · #968cab

Split-complementary

Open in tool →

#8caba6 · #8c91ab

#91ab8c · #8ca1ab · #a68cab

Contrast

#ab968c as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #8b7165 as the text (4.52:1)
  • AAA: use #68544b as the text (7.1:1)
  • AA: or shift the background to #303030 (4.7:1)
  • AAA: or shift the background to #0a0a0a (7.05:1)
Aaon black
7.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab968c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab968c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab968c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab968c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab968c-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md