Color

#968cab

#968cab
hex#968cab
rgbrgb(150, 140, 171)
hslhsl(259, 16%, 61%)
oklchoklch(0.659 0.047 299.9)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2818

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1ab8c

#8c91ab · #a68cab

#ab968c · #8cab96

Split-complementary

Open in tool →

#aba68c · #91ab8c

#ab8c91 · #a1ab8c · #8caba6

Contrast

#968cab as textRatioAAAA largeAAAFix
Aaon white
3.16:1failpassfail
  • AA: use #7b6e96 as the text (4.65:1)
  • AAA: use #5e5473 as the text (7.02:1)
  • AA: or shift the background to #292929 (4.6:1)
Aaon black
6.64:1passpassfail
  • AAA: use #9b92b0 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968cab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968cab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968cab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968cab-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md