Color

#ab74cd

#ab74cd
hex#ab74cd
rgbrgb(171, 116, 205)
hslhsl(277, 47%, 63%)
oklchoklch(0.65 0.14 311.5)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2556

Colors that go with #ab74cd

Taupe, Olive Drab and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96cd74

#7f74cd · #cd74c3

#cdab74 · #74cdab

Split-complementary

Open in tool →

#c3cd74 · #74cd7f

#cd7f74 · #96cd74 · #74c3cd

Contrast

#ab74cd as textRatioAAAA largeAAAFix
Aaon white
3.44:1failpassfail
  • AA: use #9b5ac4 as the text (4.51:1)
  • AAA: use #7a3aa1 as the text (7.12:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.11:1passpassfail
  • AAA: use #b483d2 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab74cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab74cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab74cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab74cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab74cd-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md