Color

#96cd74

#96cd74
hex#96cd74
rgbrgb(150, 205, 116)
hslhsl(97, 47%, 63%)
oklchoklch(0.789 0.132 134.4)
Closest name: Fresh Cut Grass (#91cb7d)Relative luminance 0.5141

Colors that go with #96cd74

Charcoal, Plum and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ab74cd

#c3cd74 · #74cd7f

#7496cd · #cd7496

Split-complementary

Open in tool →

#7f74cd · #cd74c3

#74c3cd · #ab74cd · #cd7f74

Contrast

#96cd74 as textRatioAAAA largeAAAFix
Aaon white
1.86:1failfailfail
  • AA: use #4f832f as the text (4.55:1)
  • AAA: use #3b6123 as the text (7.19:1)
  • AA: or shift the background to #4d4d4d (4.54:1)
  • AAA: or shift the background to #303030 (7.09:1)
Aaon black
11.28:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96cd74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #96cd74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96cd74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96cd74-a9bea2-624edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md