Color

#ab73e7

#ab73e7
hex#ab73e7
rgbrgb(171, 115, 231)
hslhsl(269, 71%, 68%)
oklchoklch(0.662 0.173 304.4)
Closest name: Lavender (#b56edc)Relative luminance 0.2669

Colors that go with #ab73e7

Olive Drab, Medium Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afe773

#7375e7 · #e573e7

#e7ab73 · #73e7ab

Split-complementary

Open in tool →

#e7e573 · #75e773

#e77375 · #afe773 · #73e7e5

Contrast

#ab73e7 as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #9751e1 as the text (4.59:1)
  • AAA: use #7823d1 as the text (7.1:1)
  • AA: or shift the background to #262626 (4.57:1)
Aaon black
6.34:1passpassfail
  • AAA: use #b381ea as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab73e7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab73e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab73e7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab73e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab73e7-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md