Color

#b381ea

#b381ea
hex#b381ea
rgbrgb(179, 129, 234)
hslhsl(269, 71%, 71%)
oklchoklch(0.695 0.156 304.6)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3122

Colors that go with #b381ea

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7ea81

#8182ea · #e881ea

#eab381 · #81eab3

Split-complementary

Open in tool →

#eae881 · #82ea81

#ea8182 · #b7ea81 · #81eae8

Contrast

#b381ea as textRatioAAAA largeAAAFix
Aaon white
2.9:1failfailfail
  • AA: use #9751e1 as the text (4.59:1)
  • AAA: use #7823d1 as the text (7.1:1)
  • AA: or shift the background to #303030 (4.55:1)
  • AAA: or shift the background to #050505 (7.03:1)
Aaon black
7.24:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b381ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b381ea reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b381ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b381ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b381ea-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md