Color

#ab3697

#ab3697
hex#ab3697
rgbrgb(171, 54, 151)
hslhsl(310, 52%, 44%)
oklchoklch(0.538 0.186 335.5)
Closest name: Fandango (#b53389)Relative luminance 0.1353

Colors that go with #ab3697

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#36ab49

#8436ab · #ab365d

#97ab36 · #3697ab

Split-complementary

Open in tool →

#5dab36 · #36ab84

#ab8436 · #36ab49 · #365dab

Contrast

#ab3697 as textRatioAAAA largeAAAFix
Aaon white
5.67:1passpassfail
  • AAA: use #932f82 as the text (7.07:1)
Aaon black
3.71:1failpassfail
  • AA: use #c23dac as the text (4.56:1)
  • AAA: use #d373c3 as the text (7.01:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab3697 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab3697 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab3697
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab3697 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab3697-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md