Color
#3697ab
#3697abrgb(54, 151, 171)hsl(190, 52%, 44%)oklch(0.629 0.093 214.1)Colors that go with #3697ab
Charcoal, Copper and Orange Red lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Copper #b87333
split-complementshippedCopper is a split-complement of #3697ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Orange Red #ff4500
complementaryshippedOrange Red sits directly opposite #3697ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #3697ab in 5 real palettes, including Diner and Redfin's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #3697ab: 5 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #3697ab: 10 real palettes, including Peacock and Gopro's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #3697ab in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #3697ab, as the lead colour.
Real palettes that use #3697ab
Tints & shades
Harmonies
Contrast
| #3697ab as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.4:1 | fail | pass | fail | |
Aaon black | 6.17:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3697ab as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#3697ab reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #3697ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/3697ab-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md