Color

#ab3078

#ab3078
hex#ab3078
rgbrgb(171, 48, 120)
hslhsl(325, 56%, 43%)
oklchoklch(0.518 0.174 348.9)
Closest name: Fandango (#b53389)Relative luminance 0.1213

Colors that go with #ab3078

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30ab63

#a130ab · #ab303a

#78ab30 · #3078ab

Split-complementary

Open in tool →

#3aab30 · #30aba1

#aba130 · #30ab63 · #303aab

Contrast

#ab3078 as textRatioAAAA largeAAAFix
Aaon white
6.13:1passpassfail
  • AAA: use #9b2c6d as the text (7.06:1)
Aaon black
3.43:1failpassfail
  • AA: use #c94090 as the text (4.62:1)
  • AAA: use #d874ae as the text (7.03:1)
  • AA: or shift the background to #dedede (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab3078 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab3078 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab3078
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab3078 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab3078-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md