Color

#ab3074

#ab3074
hex#ab3074
rgbrgb(171, 48, 116)
hslhsl(327, 56%, 43%)
oklchoklch(0.516 0.172 350.9)
Closest name: King’s Plum Pie (#b3107a)Relative luminance 0.1203

Colors that go with #ab3074

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30ab68

#a530ab · #ab3036

#74ab30 · #3074ab

Split-complementary

Open in tool →

#36ab30 · #30aba5

#aba530 · #30ab68 · #3036ab

Contrast

#ab3074 as textRatioAAAA largeAAAFix
Aaon white
6.16:1passpassfail
  • AAA: use #9b2c69 as the text (7.1:1)
Aaon black
3.41:1failpassfail
  • AA: use #c9408b as the text (4.59:1)
  • AAA: use #d874ab as the text (7.01:1)
  • AA: or shift the background to #dedede (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab3074 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab3074 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab3074
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab3074 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab3074-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md