Color

#ab124d

#ab124d
hex#ab124d
rgbrgb(171, 18, 77)
hslhsl(337, 81%, 37%)
oklchoklch(0.482 0.184 6.6)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.0963

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12ab70

#ab1299 · #ab2412

#4dab12 · #124dab

Split-complementary

Open in tool →

#12ab24 · #1299ab

#99ab12 · #12ab70 · #2412ab

Contrast

#ab124d as textRatioAAAA largeAAAFix
Aaon white
7.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #e21865 as the text (4.55:1)
  • AAA: use #ef679b as the text (7.08:1)
  • AA: or shift the background to #cfcfcf (4.61:1)
  • AAA: or shift the background to #ffffff (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab124d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab124d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab124d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab124d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab124d-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md