Color

#aa73fc

#aa73fc
hex#aa73fc
rgbrgb(170, 115, 252)
hslhsl(264, 96%, 72%)
oklchoklch(0.674 0.198 299.6)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2784

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5fc73

#7381fc · #ee73fc

#fcaa73 · #73fcaa

Split-complementary

Open in tool →

#fcee73 · #81fc73

#fc7381 · #c5fc73 · #73fcee

Contrast

#aa73fc as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #924bfb as the text (4.54:1)
  • AAA: use #6705fa as the text (7.05:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.57:1passpassfail
  • AAA: use #b07dfc as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa73fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa73fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa73fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa73fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa73fc-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md