Color

#7381fc

#7381fc
hex#7381fc
rgbrgb(115, 129, 252)
hslhsl(234, 96%, 72%)
oklchoklch(0.652 0.181 275.3)
Closest name: Orchid (#7a81ff)Relative luminance 0.2637

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fcee73

#73c5fc · #aa73fc

#fc7381 · #81fc73

Split-complementary

Open in tool →

#fcaa73 · #c5fc73

#fc73c5 · #fcee73 · #73fcaa

Contrast

#7381fc as textRatioAAAA largeAAAFix
Aaon white
3.35:1failpassfail
  • AA: use #5061fb as the text (4.73:1)
  • AAA: use #1e34fa as the text (7.18:1)
  • AA: or shift the background to #262626 (4.52:1)
Aaon black
6.27:1passpassfail
  • AAA: use #828efc as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7381fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7381fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7381fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7381fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7381fc-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md