Color

#b98cfd

#b98cfd
hex#b98cfd
rgbrgb(185, 140, 253)
hslhsl(264, 97%, 77%)
oklchoklch(0.728 0.164 300.8)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3616

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d0fd8b

#8b97fd · #f28bfd

#fdb98b · #8bfdb9

Split-complementary

Open in tool →

#fdf28b · #97fd8b

#fd8b97 · #d0fd8b · #8bfdf2

Contrast

#b98cfd as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #914afc as the text (4.58:1)
  • AAA: use #6704fb as the text (7.03:1)
  • AA: or shift the background to #383838 (4.6:1)
  • AAA: or shift the background to #171717 (7.03:1)
Aaon black
8.23:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b98cfd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b98cfd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b98cfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b98cfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b98cfd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md