Color

#aa73dd

#aa73dd
hex#aa73dd
rgbrgb(170, 115, 221)
hslhsl(271, 61%, 66%)
oklchoklch(0.656 0.161 306.4)
Closest name: Lavender (#b56edc)Relative luminance 0.2603

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7dd73

#7573dd · #dd73db

#ddaa73 · #73ddaa

Split-complementary

Open in tool →

#dbdd73 · #73dd75

#dd7573 · #a7dd73 · #73dbdd

Contrast

#aa73dd as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #9653d5 as the text (4.67:1)
  • AAA: use #782ebd as the text (7.18:1)
  • AA: or shift the background to #242424 (4.59:1)
Aaon black
6.21:1passpassfail
  • AAA: use #b280e0 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa73dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa73dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa73dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa73dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa73dd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md