Color

#aa72fd

#aa72fd
hex#aa72fd
rgbrgb(170, 114, 253)
hslhsl(264, 97%, 72%)
oklchoklch(0.673 0.2 299.6)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2767

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5fd72

#7280fd · #ef72fd

#fdaa72 · #72fdaa

Split-complementary

Open in tool →

#fdef72 · #80fd72

#fd7280 · #c5fd72 · #72fdef

Contrast

#aa72fd as textRatioAAAA largeAAAFix
Aaon white
3.21:1failpassfail
  • AA: use #914afc as the text (4.58:1)
  • AAA: use #6704fb as the text (7.03:1)
  • AA: or shift the background to #292929 (4.53:1)
Aaon black
6.53:1passpassfail
  • AAA: use #b07cfd as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa72fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa72fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa72fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa72fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa72fd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md