Color

#7280fd

#7280fd
hex#7280fd
rgbrgb(114, 128, 253)
hslhsl(234, 97%, 72%)
oklchoklch(0.651 0.184 275.3)
Closest name: Orchid (#7a81ff)Relative luminance 0.2611

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdef72

#72c5fd · #aa72fd

#fd7280 · #80fd72

Split-complementary

Open in tool →

#fdaa72 · #c5fd72

#fd72c5 · #fdef72 · #72fdaa

Contrast

#7280fd as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #5465fc as the text (4.52:1)
  • AAA: use #1d33fc as the text (7.16:1)
  • AA: or shift the background to #242424 (4.6:1)
Aaon black
6.22:1passpassfail
  • AAA: use #818efd as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7280fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7280fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7280fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7280fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7280fd-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md