Color

#ef72fd

#ef72fd
hex#ef72fd
rgbrgb(239, 114, 253)
hslhsl(294, 97%, 72%)
oklchoklch(0.749 0.225 323.5)
Closest name: Flamazing Pink (#fe6fff)Relative luminance 0.3748

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80fd72

#aa72fd · #fd72c5

#fdef72 · #72fdef

Split-complementary

Open in tool →

#c5fd72 · #72fdaa

#fdaa72 · #80fd72 · #72c5fd

Contrast

#ef72fd as textRatioAAAA largeAAAFix
Aaon white
2.47:1failfailfail
  • AA: use #c703dd as the text (4.68:1)
  • AAA: use #9a03ab as the text (7.06:1)
  • AA: or shift the background to #3b3b3b (4.53:1)
  • AAA: or shift the background to #1a1a1a (7.04:1)
Aaon black
8.5:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef72fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef72fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef72fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef72fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef72fd-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md