Color

#aa72d5

#aa72d5
hex#aa72d5
rgbrgb(170, 114, 213)
hslhsl(274, 54%, 64%)
oklchoklch(0.65 0.153 308.8)
Closest name: Lavender (#b56edc)Relative luminance 0.2538

Colors that go with #aa72d5

Olive Drab, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9dd572

#7872d5 · #d572ce

#d5aa72 · #72d5aa

Split-complementary

Open in tool →

#ced572 · #72d578

#d57872 · #9dd572 · #72ced5

Contrast

#aa72d5 as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #9956cd as the text (4.6:1)
  • AAA: use #7b35b1 as the text (7.03:1)
  • AA: or shift the background to #212121 (4.66:1)
Aaon black
6.08:1passpassfail
  • AAA: use #b381d9 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa72d5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa72d5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa72d5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa72d5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa72d5-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md