Color

#aa63bf

#aa63bf
hex#aa63bf
rgbrgb(170, 99, 191)
hslhsl(286, 42%, 57%)
oklchoklch(0.615 0.153 318.1)
Closest name: Amethyst (#9966cc)Relative luminance 0.2123

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79bf63

#7c63bf · #bf63a7

#bfaa63 · #63bfaa

Split-complementary

Open in tool →

#a7bf63 · #63bf7c

#bf7c63 · #79bf63 · #63a7bf

Contrast

#aa63bf as textRatioAAAA largeAAAFix
Aaon white
4:1failpassfail
  • AA: use #a255b9 as the text (4.63:1)
  • AAA: use #7d3b91 as the text (7.23:1)
  • AA: or shift the background to #141414 (4.6:1)
Aaon black
5.25:1passpassfail
  • AAA: use #ba80cb as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa63bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa63bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa63bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa63bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa63bf-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md