Color

#aa43ef

#aa43ef
hex#aa43ef
rgbrgb(170, 67, 239)
hslhsl(276, 84%, 60%)
oklchoklch(0.604 0.246 307.9)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1879

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88ef43

#5443ef · #ef43de

#efaa43 · #43efaa

Split-complementary

Open in tool →

#deef43 · #43ef54

#ef5443 · #88ef43 · #43deef

Contrast

#aa43ef as textRatioAAAA largeAAAFix
Aaon white
4.41:1failpassfail
  • AA: use #a83fee as the text (4.55:1)
  • AAA: use #8312ce as the text (7.14:1)
  • AA: or shift the background to #080808 (4.54:1)
Aaon black
4.76:1passpassfail
  • AAA: use #c177f3 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa43ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa43ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa43ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa43ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa43ef-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md