Color

#aa3178

#aa3178
hex#aa3178
rgbrgb(170, 49, 120)
hslhsl(325, 55%, 43%)
oklchoklch(0.517 0.172 348.7)
Closest name: Fandango (#b53389)Relative luminance 0.121

Colors that go with #aa3178

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31aa64

#a031aa · #aa313b

#78aa31 · #3178aa

Split-complementary

Open in tool →

#3baa31 · #31aaa0

#aaa031 · #31aa64 · #313baa

Contrast

#aa3178 as textRatioAAAA largeAAAFix
Aaon white
6.14:1passpassfail
  • AAA: use #9a2d6d as the text (7.07:1)
Aaon black
3.42:1failpassfail
  • AA: use #c84190 as the text (4.61:1)
  • AAA: use #d775ae as the text (7.05:1)
  • AA: or shift the background to #dedede (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa3178 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa3178 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa3178
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa3178 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa3178-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md