Color

#aa0328

#aa0328
hex#aa0328
rgbrgb(170, 3, 40)
hslhsl(347, 97%, 34%)
oklchoklch(0.468 0.187 20.8)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0876

Colors that go with #aa0328

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03ab86

#ab037b · #ab3203

#27ab03 · #0327ab

Split-complementary

Open in tool →

#03ab32 · #037bab

#7bab03 · #03ab86 · #3203ab

Contrast

#aa0328 as textRatioAAAA largeAAAFix
Aaon white
7.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #ec0436 as the text (4.64:1)
  • AAA: use #fd5e81 as the text (7.09:1)
  • AA: or shift the background to #c7c7c7 (4.51:1)
  • AAA: or shift the background to #f7f7f7 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa0328 as the background.

Brands using this color

Fonts for this mood

#aa0328 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa0328
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa0328 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa0328-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md