Color

#a96d42

#a96d42
hex#a96d42
rgbrgb(169, 109, 66)
hslhsl(25, 44%, 46%)
oklchoklch(0.59 0.096 55.3)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1977

Colors that go with #a96d42

Royal Blue, Steel Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#427ea9

#a9424a · #a9a042

#42a96d · #6d42a9

Split-complementary

Open in tool →

#42a9a0 · #424aa9

#4aa942 · #427ea9 · #a042a9

Contrast

#a96d42 as textRatioAAAA largeAAAFix
Aaon white
4.24:1failpassfail
  • AA: use #a2683f as the text (4.58:1)
  • AAA: use #794e2f as the text (7.13:1)
  • AA: or shift the background to #0f0f0f (4.52:1)
Aaon black
4.95:1passpassfail
  • AAA: use #c28961 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a96d42 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a96d42 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a96d42
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a96d42 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a96d42-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md