Color

#a43744

#a43744
hex#a43744
rgbrgb(164, 55, 68)
hslhsl(353, 50%, 43%)
oklchoklch(0.498 0.143 17.1)
Closest name: Amore (#ae2f48)Relative luminance 0.1104

Colors that go with #a43744

Denim, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a43744

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37a498

#a4377a · #a46137

#44a437 · #3744a4

Split-complementary

Open in tool →

#37a461 · #377aa4

#7aa437 · #37a498 · #6137a4

Contrast

#a43744 as textRatioAAAA largeAAAFix
Aaon white
6.55:1passpassfail
Aaon black
3.21:1failpassfail
  • AA: use #c44f5d as the text (4.62:1)
  • AAA: use #d47d87 as the text (7.08:1)
  • AA: or shift the background to #d6d6d6 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a43744 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a43744 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a43744
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a43744 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a43744-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md