Color

#a40e52

#a40e52
hex#a40e52
rgbrgb(164, 14, 82)
hslhsl(333, 84%, 35%)
oklchoklch(0.469 0.182 2.3)
Closest name: Berry (#990f4b)Relative luminance 0.0882

Colors that go with #a40e52

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a40e52

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ea461

#a40e9d · #a4160e

#52a40e · #0e52a4

Split-complementary

Open in tool →

#0ea416 · #0e9da4

#9da40e · #0ea461 · #160ea4

Contrast

#a40e52 as textRatioAAAA largeAAAFix
Aaon white
7.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #e11470 as the text (4.54:1)
  • AAA: use #f264a4 as the text (7.13:1)
  • AA: or shift the background to #c9c9c9 (4.59:1)
  • AAA: or shift the background to #f7f7f7 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40e52 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40e52 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40e52
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40e52 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40e52-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md