Color

#a37cd0

#a37cd0
hex#a37cd0
rgbrgb(163, 124, 208)
hslhsl(268, 47%, 65%)
oklchoklch(0.657 0.128 304.5)
Closest name: Petrified Purple (#9c87c1)Relative luminance 0.2676

Colors that go with #a37cd0

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a9d07c

#7c7fd0 · #cd7cd0

#d0a37c · #7cd0a3

Split-complementary

Open in tool →

#d0cd7c · #7fd07c

#d07c7f · #a9d07c · #7cd0cd

Contrast

#a37cd0 as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #8e5ec5 as the text (4.61:1)
  • AAA: use #6f3da9 as the text (7.2:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.35:1passpassfail
  • AAA: use #ab87d4 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a37cd0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a37cd0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a37cd0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a37cd0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a37cd0-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md