Color

#a374fb

#a374fb
hex#a374fb
rgbrgb(163, 116, 251)
hslhsl(261, 94%, 72%)
oklchoklch(0.668 0.194 296.9)
Closest name: Periwinkle (#8e82fe)Relative luminance 0.2724

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccfb74

#7489fb · #e774fb

#fba374 · #74fba3

Split-complementary

Open in tool →

#fbe774 · #89fb74

#fb7489 · #ccfb74 · #74fbe7

Contrast

#a374fb as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #894df9 as the text (4.67:1)
  • AAA: use #6212f8 as the text (7.09:1)
  • AA: or shift the background to #262626 (4.65:1)
Aaon black
6.45:1passpassfail
  • AAA: use #aa7efb as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a374fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a374fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a374fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a374fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a374fb-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md