Color

#a373bf

#a373bf
hex#a373bf
rgbrgb(163, 115, 191)
hslhsl(278, 37%, 60%)
oklchoklch(0.633 0.122 312.3)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2381

Colors that go with #a373bf

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fbf73

#7d73bf · #bf73b5

#bfa373 · #73bfa3

Split-complementary

Open in tool →

#b5bf73 · #73bf7d

#bf7d73 · #8fbf73 · #73b5bf

Contrast

#a373bf as textRatioAAAA largeAAAFix
Aaon white
3.64:1failpassfail
  • AA: use #955eb5 as the text (4.62:1)
  • AAA: use #764393 as the text (7.01:1)
  • AA: or shift the background to #1f1f1f (4.52:1)
Aaon black
5.76:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a373bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a373bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a373bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a373bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a373bf-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md