Color

#a32964

#a32964
hex#a32964
rgbrgb(163, 41, 100)
hslhsl(331, 60%, 40%)
oklchoklch(0.491 0.166 355.7)
Closest name: Fabric of Love (#aa1177)Relative luminance 0.1029

Colors that go with #a32964

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29a368

#a329a1 · #a32b29

#64a329 · #2964a3

Split-complementary

Open in tool →

#29a32b · #29a1a3

#a1a329 · #29a368 · #2b29a3

Contrast

#a32964 as textRatioAAAA largeAAAFix
Aaon white
6.87:1passpassfail
  • AAA: use #9f2861 as the text (7.12:1)
Aaon black
3.06:1failpassfail
  • AA: use #ce3b82 as the text (4.57:1)
  • AAA: use #dc74a7 as the text (7.1:1)
  • AA: or shift the background to #d4d4d4 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a32964 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a32964 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a32964
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a32964 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a32964-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md