Color

#a31433

#a31433
hex#a31433
rgbrgb(163, 20, 51)
hslhsl(347, 78%, 36%)
oklchoklch(0.462 0.173 17.3)
Closest name: Cranberry (#9e003a)Relative luminance 0.0853

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#14a384

#a3147b · #a33d14

#33a314 · #1433a3

Split-complementary

Open in tool →

#14a33d · #147ba3

#7ba314 · #14a384 · #3d14a3

Contrast

#a31433 as textRatioAAAA largeAAAFix
Aaon white
7.76:1passpasspassPasses AAA — no fix needed.
Aaon black
2.71:1failfailfail
  • AA: use #e31c47 as the text (4.52:1)
  • AAA: use #ed6e89 as the text (7.19:1)
  • AA: or shift the background to #c7c7c7 (4.59:1)
  • AAA: or shift the background to #f5f5f5 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a31433 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#a31433 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a31433
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a31433 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a31433-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md