Color

#a23968

#a23968
hex#a23968
rgbrgb(162, 57, 104)
hslhsl(333, 48%, 43%)
oklchoklch(0.507 0.146 355.9)
Closest name: Amore (#ae2f48)Relative luminance 0.1161

Colors that go with #a23968

Denim, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39a273

#a2399d · #a23e39

#68a239 · #3968a2

Split-complementary

Open in tool →

#39a23e · #399da2

#9da239 · #39a273 · #3e39a2

Contrast

#a23968 as textRatioAAAA largeAAAFix
Aaon white
6.32:1passpassfail
  • AAA: use #973561 as the text (7.01:1)
Aaon black
3.32:1failpassfail
  • AA: use #bf4a7f as the text (4.5:1)
  • AAA: use #d17ba1 as the text (7.06:1)
  • AA: or shift the background to #dbdbdb (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a23968 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a23968 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a23968
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a23968 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a23968-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md