Color

#9f74be

#9f74be
hex#9f74be
rgbrgb(159, 116, 190)
hslhsl(275, 36%, 60%)
oklchoklch(0.63 0.117 310.1)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2358

Colors that go with #9f74be

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93be74

#7a74be · #be74b8

#be9f74 · #74be9f

Split-complementary

Open in tool →

#b8be74 · #74be7a

#be7a74 · #93be74 · #74b8be

Contrast

#9f74be as textRatioAAAA largeAAAFix
Aaon white
3.67:1failpassfail
  • AA: use #915fb4 as the text (4.67:1)
  • AAA: use #724592 as the text (7.04:1)
  • AA: or shift the background to #1c1c1c (4.64:1)
Aaon black
5.72:1passpassfail
  • AAA: use #ae89c8 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9f74be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9f74be reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9f74be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9f74be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9f74be-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md