Color

#9d98dd

#9d98dd
hex#9d98dd
rgbrgb(157, 152, 221)
hslhsl(244, 50%, 73%)
oklchoklch(0.71 0.1 286.9)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3485

Colors that go with #9d98dd

Charcoal, Dark Khaki and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d8dd98

#98b6dd · #bf98dd

#dd9c98 · #98dd9c

Split-complementary

Open in tool →

#ddbf98 · #b6dd98

#dd98b6 · #d8dd98 · #98ddbf

Contrast

#9d98dd as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #706acd as the text (4.53:1)
  • AAA: use #4c44c1 as the text (7.23:1)
  • AA: or shift the background to #363636 (4.59:1)
  • AAA: or shift the background to #121212 (7.11:1)
Aaon black
7.97:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d98dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d98dd reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d98dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d98dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d98dd-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md