Color

#9d72da

#9d72da
hex#9d72da
rgbrgb(157, 114, 218)
hslhsl(265, 58%, 65%)
oklchoklch(0.639 0.155 301.2)
Closest name: mediumpurple (#9370db)Relative luminance 0.2426

Colors that go with #9d72da

Midnight Blue, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aeda72

#727bda · #d172da

#da9d72 · #72da9d

Split-complementary

Open in tool →

#dad172 · #7bda72

#da727b · #aeda72 · #72dad1

Contrast

#9d72da as textRatioAAAA largeAAAFix
Aaon white
3.59:1failpassfail
  • AA: use #8c5ad3 as the text (4.65:1)
  • AAA: use #7134c5 as the text (7:1)
  • AA: or shift the background to #1f1f1f (4.59:1)
Aaon black
5.85:1passpassfail
  • AAA: use #ab86df as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d72da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d72da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d72da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d72da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d72da-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md