Color

#727bda

#727bda
hex#727bda
rgbrgb(114, 123, 218)
hslhsl(235, 58%, 65%)
oklchoklch(0.619 0.142 277.3)
Closest name: Pan Purple (#657aef)Relative luminance 0.2281

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dad172

#72aeda · #9d72da

#da727b · #7bda72

Split-complementary

Open in tool →

#da9d72 · #aeda72

#da72ae · #dad172 · #72da9d

Contrast

#727bda as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #626bd5 as the text (4.58:1)
  • AAA: use #3a46cb as the text (7.2:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.56:1passpassfail
  • AAA: use #8a91e0 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727bda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727bda reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727bda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727bda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727bda-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md