Color

#da72ae

#da72ae
hex#da72ae
rgbrgb(218, 114, 174)
hslhsl(325, 58%, 65%)
oklchoklch(0.689 0.147 346)
Closest name: Fading Love (#c973a2)Relative luminance 0.3

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72da9d

#d172da · #da727b

#aeda72 · #72aeda

Split-complementary

Open in tool →

#7bda72 · #72dad1

#dad172 · #72da9d · #727bda

Contrast

#da72ae as textRatioAAAA largeAAAFix
Aaon white
3:1failpassfail
  • AA: use #cc3e90 as the text (4.51:1)
  • AAA: use #9d2a6d as the text (7.03:1)
  • AA: or shift the background to #2e2e2e (4.53:1)
Aaon black
7:1passpassfail
  • AAA: use #db76b1 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da72ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da72ae reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da72ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da72ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da72ae-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md