Color

#9d7274

#9d7274
hex#9d7274
rgbrgb(157, 114, 116)
hslhsl(357, 18%, 53%)
oklchoklch(0.596 0.055 15.7)
Closest name: Amaretto (#ab6f60)Relative luminance 0.2046

Colors that go with #9d7274

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#729d9b

#9d7289 · #9d8572

#749d72 · #72749d

Split-complementary

Open in tool →

#729d85 · #72899d

#899d72 · #729d9b · #85729d

Contrast

#9d7274 as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #96696b as the text (4.64:1)
  • AAA: use #724f51 as the text (7.11:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #b08d8e as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d7274 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d7274 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d7274
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d7274 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d7274-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md