Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#9d253b
#9d253b
hex
#9d253brgb
rgb(157, 37, 59)hsl
hsl(349, 62%, 38%)oklch
oklch(0.464 0.155 15.7)Closest name: brown (#a52a2a)Relative luminance 0.0881
Colors that go with #9d253b
Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #9d253b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #9d253b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Darkroom put Champagne beside #9d253b, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #9d253b in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #9d253b: 6 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #9d253b in 4 real palettes, including Fireside and Candlelight, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #9d253b in 4 real palettes, including Fireside and Bookshop, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #9d253b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #9d253b
Tints & shades
Harmonies
Contrast
| #9d253b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.6:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.76:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d253b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Garnet
Open in tool →Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself.
Fonts for this mood
#9d253b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #9d253b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #9d253b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/9d253b-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md